People sometimes ask me what an elevator pitch is. My understanding is that it’s a way of letting people know what you can do for them in about 30 seconds – the time you’d have if you were sharing an elevator/lift with them.
My experience in public affairs is that you’re lucky if you have 30 seconds with – say – a key business leader at a public event to exchange ideas about how you could work together.
So, here’s the challenge: you’re in a lift with Lord Alan Sugar, you introduce your business/organisation, he doesn’t know about it, and you have just 15 seconds left to talk to just three of the five key elevator pitch points – which three would you pick?
- Who you work with
- What the problem is you’re helping to solve
- What service and products you offer
- What difference you’re making
- What the benefits are
I don’t think there’s a right answer to this -but I’d really like to hear your thoughts.