Producing press releases is part of the public affairs professional’s job. Here’s four tips on how to make the stats in your press releases sing.
1. Paint a picture with your numbers and statistics. If those 7000 people were holding hands how far would that stretch? How many caravans would they fill?
2. Help people put the figure in some kind of perspective. So you’re spending that amount of money, but what’s so and so spending on what – compare and contrast.
3. Try human angles with a twist. You have a new CEO who’s done this, this and this and has a talent for . . . singing David Bowie . . .
4. Put your key statistics at the end of the press release in an easily accessible, readable form.
Please do share. I’d be glad to hear any of your ideas on this. Why not follow me on twitter @businesses4good. Always here if you need a bit of help on 07966 369579.
Creative Public Affairs 