Looking forward to running Campaign With Impact Workshop next week on behalf of Get Involved Reading. One of the first challenges we’ll probably face together is to accept that campaigning means different things to different people. This may sound simple but 20 years of colourful, campaign experience has taught me that people tend to believe that it’s one of the three things: fighting a war, raising awareness or having a conversation with people.
All three hold some truth:
- When you’re fighting a war it helps if you’re clear about you objective, strategy and tactics.
- When you’re raising awareness you’re looking outwards and focusing on building alliances.
- When you’re having a conversation with people you’re thinking about how you can effectively influence ideas, behaviours and attitudes.
Some things you might like to look at if you’re interested in how to:
- create a successful campaign
- find some campaign good practice
- get your message right
- involve more people in your work
- deliver an e-mail drip campaign
Other posts of mine you might like, if you like this one:
Stakeholder mapping: it sounds scary but it ain’t necessarily so
Oh let me in: social media and policy development
Creating a public affairs strategy/3: What does success look like?
If you’ve found this of use it’d be good to hear from you, perhaps add a comment at end. Please do follow me on twitter @businesses4good. You’ll pick up lots of communication and influencing tips.