14 campaigning tips: to help you out

OLYMPUS DIGITAL CAMERAProud to share 14 group learning outcomes from a recent successful Creative Public Affairs workshop Create Impact: Campaign Training aimed at community groups and smaller charities in Reading.

  • Make campaigning a key discussion in your organisation.
  • Understand the impact you want to have as a starting point.
  • Keep focused on that objective
  • Have a good, strong, clear, memorable strap-line (campaign objective).
  • Identify your key stakeholders: the high interest, high influence group.
  • Be effective. Always use strategies that are minimum effort, maximum impact.
  • Have a clear strategy.
  • Prioritise. Being over-ambitious means you spread yourself too thinly which leads to being ineffective.
  • Speak to and discuss ideas with lots of people.
  • Create coalitions: work with other groups who shared concerns and outcomes.
  • Don’t lose sight of direct action and ‘old’ off-line techniques. Don’t necessarily expect to rely on technology and social media for the entire campaign
  • Be flexible and willing to adapt where necessary.
  • There is no one magic solution.
  • Remember the key words: impact, outcomes, influence and effectiveness.

Thanks to @GetInvolvedRDG for funding the event and @RISC_Reading for the excellent venue.

Please do comment on your favourite campaign tip; and follow me @businesses4good to find out more about how to campaign effectively and with impact.

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