Contacting influential people – whether they’re newspaper editors or MPs – can be a little like walking a tightrope. You know they’re busy people so you don’t want to hassle them unnecessarily; but you really want to engage them with your latest news, ideas, campaign . . .
Here’s some strategies that have worked for me:
- Do your research. Do you know someone who knows them? Perhaps they can give you an insight into the editor’s future scheduling; or an issue that’s keeping the MP awake at night.
- Keep the e-mail short, simple and straight to the point.
- Have these three key sentences ready: an introduction proving that you know something about the person; why you’re contacting them; and what your idea, offer or question is.
- Include your URL in signature. Make it easy for people to contact you.
- Be realistic and generous. Thank them in advance for any help they can offer. If you don’t get a response, don’t take it personally. Follow-up though.
- Write short, descriptive subject lines that give the reader a reason to open up. So you really need to know your audience. What’s important to them at the moment?
If you want to know more:
Best practice in writing email subject lines
Do you have an email tip to share? Please do add a comment; and why not follow me on twitter @businesses4good.
Creative Public Affairs 