8 ways to promote your cause using people’s stories

story 2Use stories:they’re a great way of connecting with people emotionally. Stories can be used many ways to help you promote your cause, for instance to:

  • Fund-raise effectively: Making things personal for potential donors adds the emotional wow factor by showing how you’ve helped someone or how you want to help someone.
  • Promote policy positions: Using case studies in consultation responses captures people’s attention.
  • Catch media attention:  Journalists are in the business of storytelling. So why not give them some fresh success stories.
  • Get an MP involved: With a face, a name and a story you can help politicians see how they can help someone in their constituency.
  • Engage with your local community: Stories are a great way of ensuring that people know what you’re up to.
  • Keep supporters happy: Success stories are a great way of keeping supporters happy.
  • Build alliances: Personal stories can help build stronger alliances by showcasing your expertise and promoting your strengths.
  • Increase volunteering: Promoting success profiles of current volunteers helps people get a grip on the benefits to them – as well as others – of volunteering.

One of my passions is re-cycling. Recently re-cycled an old Singer sewing machine with treddle; and a pair of 1980s glasses (you know the big, black rimmed ones) through Tools for Self Reliance and Vision Aid Overseas.

These two stories definitely helped me make my decision to donate to them:

Janet (trained to repair sewing machines) 

Phillipe (a tailor and father to six) 

If you want to get more communication, campaigning and lobbying tips why not follow me on twitter @businesses4good.

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