How to create powerful key messages

how to create powerful key messagesKey messages capture the essence of something that you want to communicate. They’re bits of information that people/organisations want their target audiences to know. They articulate what you do, what you believe in and how your work benefits people’s lives, the planet. . .

Here’s a couple of key messages to chew on:

“The melting Arctic is under threat from oil drilling, industrial fishing and conflict. You can Save The Arctic.” Greenpeace 

“Speaking openly about our mental health is an essential element in breaking down the stigma surrounding it.” Rethink 

Key messages are normally sprinkled into communications – website pages, newspaper articles, press releases, presentations, media interviews, MP meetings etc.

When creating strong key messages for your public affairs and media work remember the 10 steps:

  1. Short and simple – no more than a couple of sentences.
  2. Easy to understand.
  3. Conversational and is easy to say aloud.
  4. Jargon and acronym free.
  5. Has emotional punch.
  6. Captures the spirit of what you want to achieve.
  7. Uses a tone that will connect with your audience.
  8. Expresses your brand.
  9. Focuses on one broad idea.
  10. Is easy for people to remember.

So time to get out there. As Amelia Earhart once said: “The most effective way to do it, is to do it.” 

If you liked this blog then you might find these helpful too:

Key message development 

How to make your key messages interesting 

Good luck with your messaging. If you need any help just give us a call on 07966 369579 or contact me @businesses4 good or sofija@ creative public affairs.

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