10 questions to ask before setting up a small business

how to set up a successful small businessA friend recently asked me for some advice on setting up a small business from scratch. Let’s call her April. She had a few ideas; and simply needed someone to help her frame her thoughts. In a bid to make her life – and yours – a little easier I cobbled together 10 questions to help steer April to shore.

Telling your personal story

1        How did you get to where you are now?

2        What’s inspiring you to go in this new direction?

3        What values and beliefs are important to you (and what you want to offer people)?

4        What have been your key successes so far?

Telling people what you’re offering – the benefits

5        Imagine you’re in a non-work situation and someone asks you what you do for a living, how would you describe your (fledgling) business?

6        What benefit(s) are you giving to your clients that your competitors aren’t?

7        One of your dreams has come true: you have a room full of hand-picked clients, who would they be?

Getting into the digital mind-set – finish off these sentences

 8    People know me because I know about . . . .

9     People like me because I have these values and beliefs . . .

10   People follow me because I can help people . . .

Some useful things to do if you’re thinking of setting up a new venture.

Attend one of Daniel Priestley’s strategy workshops. Very helpful!

Take a peek at The Rooted Guide and Penny Power’s book Know Me, Like Me, Follow Me. Full of inspiration and creative thinking.

I hope you’ve enjoyed reading this. I’d love to hear your ideas about what you’d like me to write about. Perhaps there’s a burning communication, campaign or lobbying issue that you’d like a bit of help on? Or perhaps you’d like to share one of your public relations successes? Please do drop me a line at sofija@creativepublicaffairs.com or @businesses4good. Happy Days!

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