Can the idea of good be re-branded?

Zach Frechette, Co-Founder and Editor-in-Chief of GOOD Magazine, believes that you can. That we can reach a point where people think it’s cool to be good. That good can be a mainstream thing. That we can care about the world and the people in it.

Click here and hear what Zach has to say. I’d love to know what you think: can the idea of good be re-branded?

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Visual story telling/creating a miracle

Some claim that you can raise your organisation’s profile by building a visual story with some emotional punch to it.

They say that visual stories work because they grab your attention (especially if the story’s original, simple and shows the impact on one person’s life); and engage you (by getting you emotionally involved in their cause).

The visual story technique was used by a team of students from Centre for Social Innovation at the Stanford Graduate School of Business to promote Embrace, a sustainable social enterprise that helps save small babies from hypothermia by giving them high-spec, portable sleeping blankets. Or as the visual story puts it: “Created a miracle to keep small babies warm.”

I’d be glad to know if the video of Ananya’s story engages you; and why it did or didn’t?