- “What matters most is that we learn from living.” (Doris Lessing)
Have you noticed how much easier life is when you’re optimistic? That dark cloud lifts. The birds start singing. Fell into one of those sinking “Is it worth it?” moments mid-week about a new campaign group I’d recently set up. Challenges seemed to be coming fast and furious. In a bid to get to a better place reached for my Get Yourself Happy List. It brought back a spring in my step and a smile on my face. Here goes, remember:
- Your vision (for the project).
- Your life values.
- What continues to inspire you.
- What you’ve learnt and done so far (with the project).
- Change is possible (even if you’re kind of doubting it at the moment).
- People can do great things together (Mahatma Ghandi and Martin Luther King).
The challenge is remembering why you’re doing something, why it’s important to you.
Some useful reads
Optimism health benefits
45 Benefits of optimism
If you’ve found this helpful, please do share it with other people. I’d love to hear what you think if you have a little free time.
“The literature of social movements suggests that the prudent choice of frames, and the ability to effectively contest the opposition’s frames [re-frame], lie at the heart of successful policy advocacy.” Framing Public Issues Toolkit
Have you ever noticed how the mainstream media frames people with mental health issues as violent and unpredictable? A common media myth: people with a mental illness are more likely to be a victim of violence; and are more dangerous to themselves than they are to others.
8 useful things to know about issues framing
- It’s a way of structuring or presenting information into messages (words, metaphors and images) that can influence how people think about an issue. The infamous War on Terror is a classic example.
- It aims to simplify reality by shaping people’s assumptions and perceptions.
- A good frame engages the listeners’ values and emotions and it’s easy to remember.
- It’s packaged to encourage certain interpretations and to discourage others.
- For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution.
- In a political context issue framing means presenting an issue in a way that’s going to get the biggest buy-in.
- Frames are powerful because most of us have internalized them from the media so they’re second nature to us.
- Some people call it spin.
If you’ve found this post valuable, please do share it with others.
Public Affairs Tip: Know who you are, what you do and why you do it.
This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you do and why you do it. What have you got to lose? Why not take the first step?
It’s what people say, think and feel about you. It’s the impression you make. Think Red Cross and Microsoft what comes to mind?
What’s does brand focus on?
Three main bits:
- Your mission, vision and values.
- Your visual identity (symbols, colours and design).
- Your tone of voice (how you use words to express your organisation’s personality. Think BNP and Green).
How do you create a strong brand?
A start might be to:
- Know who you are, what you do and why you do it. This should come through everything you do whether you’re updating your twitter account or presenting a formal fundraising pitch.
- Be clear about your position and what sets you apart from others.
- Bring your brand alive through words, images and colour.
- Take people on the journey with you by sharing your vision and a common sense of purpose.
- Make sure everyone’s on the same page including people who fund-raise, market, recruit volunteers, campaign and develop policy.
- Be experimental, entertaining and engaging. We like brands that fit in to what’s important to us and what we’re interested in.
If you’ve found this useful, then why take a peek at this.
Please do keep in touch.
Public affairs tip: Talk to your values not your feelings.
Welcome to the third and final instalment of this series. At the end of this post you’ll find a comprehensive Creative Public Affairs guide that explores how to engage effectively with secondary schools.
One of the joys of getting older is that you pick up a few useful insights.One of the biggies is learning that staying optimist and inspired helps keep you motivated .
Here’s some tip on how to promote a positive mind-set. Why not try out a few and tell me how you get on. I’d love to know.
- Feed your personal energy. Stay inspired.
- Repeat after me: Change is possible.
- Talk to your values rather than your feelings. It helps you and others to engage with what really matters.
- Always keep your destination in mind.
- Keep reminding yourself that people can do great things together especially if you make the messages personal. Focus on people’s everyday concerns and interests.
- Consistently talk about what you do and why you’re doing it. Again concentrate on positive messages that concentrate on action, impact, effectiveness, outcomes and benefits. Clock what people are paying attention to. There’s your hook!
- Share your successes eg announce when you’ve arrived at one of your milestones.
- Choose how you want to be seen. How are you communicating your project’s identity? Are you going to invite opinion/feedback on how things are going? Will you be promoting your work internally in newsletters, bulletins and social media?
- Seek local news coverage when success happens.
- Help other people understand how they can get involved in the work you’re doing and how they can make a difference in their local communities.
- Finally, never give up hope.
After all: “What matters most is that we learn from living.” (Doris Lessing)
I hope you enjoy the Guide: May 2014 VOLUNTARY SECTOR GUIDE How to effectively engage with secondary schools.
Good luck! I’m always happy to promote good stories.
If you need any help on communication, lobbying, campaigning and working with the media, please get in touch.
One thing I love about being a public affairs professional is talking to loads of different people and picking up inspiring success stories; then sharing them.
Looking back on 2013, The Homework Club – set up by Reading Refugee Support Group (RRSG) and The Abbey School struck me as a nifty idea THAT WORKS. It began in October 2012 and:
- Supports children and young people (7 to 18) from refugee families from neighbouring schools to do their English, Maths and Science homework.
- It runs between October and April – twice a week – Tuesday and Wednesday between 4pm and 5.15pm.
- It has room for 45 children/young people
- Most attend twice a week.
- RRSG select the children and young people who need help with their homework.
- The project co-ordinator at The Abbey School selects the “tutors” from their upper and lower sixth form.
- Abbey teachers supervise the sessions with RRSG representatives on hand.
RRSG’s story: “What prompted us to work with The Abbey School was that we were getting a lot of parents coming to the centre saying they’d needed some help for their children with their school work. They didn’t have the reading and writing skills. As well as improving educational performance amongst children of refugees and asylum seekers, we wanted to expand their career and higher education aspirations; increase their self-esteem and confidence; and engage refugee parents with their childrens’ learning. (Nina Lugor, Casework Manager, RRSG)
The school’s story: “What prompted us to work with RRSG a few years ago was that I recognised that our girls’ general knowledge about the world could be a little better; and that there was a lot of negative refugee press stories going around at the time. Initially RRSG accompanied a refugee to tell his story. It was very powerful for all of us. We extended the relationship with RRSG to assembly talks; and Refugee Week activities. We thought the homework club would be mutually beneficial and it was. The student tutors got a kick out of making a difference, seeing someone learn. It also helped them with their personal statements for university; and the International Baccalaureate (IB). The home work club is a cheap, easy and practical way of making a difference. The model could easily be transferred to other schools, perhaps one day a week with one school staff member co-ordinating it. There’s no cost involved apart form the staff time (which three of us gladly volunteer). For me, I’m particularly glad at the success the homework club has had in promoting community cohesion and raising awareness of global issues.” (Julia Turkington, Director of Enrichment & Head of English and History, The Abbey School).
If you haven’t chosen your Christmas or local charity yet, please do donate to RRSG which does some fabulous work by visiting local giving.
If you’ve enjoyed this post, then please do add a comment; drop me a line at firstname.lastname@example.org; give us a call/text me on 07966 369579. I’d love to hear about your success stories working with secondary schools. Seize the day!
Key messages capture the essence of something that you want to communicate. They’re bits of information that people/organisations want their target audiences to know. They articulate what you do, what you believe in and how your work benefits people’s lives, the planet. . .
Here’s a couple of key messages to chew on:
“The melting Arctic is under threat from oil drilling, industrial fishing and conflict. You can Save The Arctic.” Greenpeace
“Speaking openly about our mental health is an essential element in breaking down the stigma surrounding it.” Rethink
Key messages are normally sprinkled into communications – website pages, newspaper articles, press releases, presentations, media interviews, MP meetings etc.
When creating strong key messages for your public affairs and media work remember the 10 steps:
- Short and simple – no more than a couple of sentences.
- Easy to understand.
- Conversational and is easy to say aloud.
- Jargon and acronym free.
- Has emotional punch.
- Captures the spirit of what you want to achieve.
- Uses a tone that will connect with your audience.
- Expresses your brand.
- Focuses on one broad idea.
- Is easy for people to remember.
So time to get out there. As Amelia Earhart once said: “The most effective way to do it, is to do it.”
If you liked this blog then you might find these helpful too:
Key message development
How to make your key messages interesting
Good luck with your messaging. If you need any help just give us a call on 07966 369579 or contact me @businesses4 good or sofija@ creative public affairs.
Use stories:they’re a great way of connecting with people emotionally. Stories can be used many ways to help you promote your cause, for instance to:
- Fund-raise effectively: Making things personal for potential donors adds the emotional wow factor by showing how you’ve helped someone or how you want to help someone.
- Promote policy positions: Using case studies in consultation responses captures people’s attention.
- Catch media attention: Journalists are in the business of storytelling. So why not give them some fresh success stories.
- Get an MP involved: With a face, a name and a story you can help politicians see how they can help someone in their constituency.
- Engage with your local community: Stories are a great way of ensuring that people know what you’re up to.
- Keep supporters happy: Success stories are a great way of keeping supporters happy.
- Build alliances: Personal stories can help build stronger alliances by showcasing your expertise and promoting your strengths.
- Increase volunteering: Promoting success profiles of current volunteers helps people get a grip on the benefits to them – as well as others – of volunteering.
One of my passions is re-cycling. Recently re-cycled an old Singer sewing machine with treddle; and a pair of 1980s glasses (you know the big, black rimmed ones) through Tools for Self Reliance and Vision Aid Overseas.
These two stories definitely helped me make my decision to donate to them:
Janet (trained to repair sewing machines)
Phillipe (a tailor and father to six)
If you want to get more communication, campaigning and lobbying tips why not follow me on twitter @businesses4good.
Contacting influential people – whether they’re newspaper editors or MPs – can be a little like walking a tightrope. You know they’re busy people so you don’t want to hassle them unnecessarily; but you really want to engage them with your latest news, ideas, campaign . . .
Here’s some strategies that have worked for me:
- Do your research. Do you know someone who knows them? Perhaps they can give you an insight into the editor’s future scheduling; or an issue that’s keeping the MP awake at night.
- Keep the e-mail short, simple and straight to the point.
- Have these three key sentences ready: an introduction proving that you know something about the person; why you’re contacting them; and what your idea, offer or question is.
- Include your URL in signature. Make it easy for people to contact you.
- Be realistic and generous. Thank them in advance for any help they can offer. If you don’t get a response, don’t take it personally. Follow-up though.
- Write short, descriptive subject lines that give the reader a reason to open up. So you really need to know your audience. What’s important to them at the moment?
If you want to know more:
How to email important people
Best practice in writing email subject lines
Perfect subject lines
Do you have an email tip to share? Please do add a comment; and why not follow me on twitter @businesses4good.