What’s in an elevator pitch?

Professional blog

People sometimes ask me what an elevator pitch is. My understanding is that it’s a way of letting people know what you can do for them in about 30 seconds – the time you’d have if you were sharing an elevator/lift with them.

My experience in public affairs is that you’re lucky if you have 30 seconds with – say – a key business leader at a public event to exchange ideas about how you could work together.

So, here’s the challenge:  you’re in a lift with Lord Alan Sugar, you introduce your business/organisation, he doesn’t know about it, and you have  just 15 seconds left to talk to just three of the five  key elevator pitch points – which three would you pick?

  • Who you work with
  • What the problem is you’re helping to solve
  • What service and products you offer
  • What difference you’re making
  • What the benefits are

I don’t think there’s a right answer to this  -but I’d really like to hear your thoughts.

Visual story telling/creating a miracle

Some claim that you can raise your organisation’s profile by building a visual story with some emotional punch to it.

They say that visual stories work because they grab your attention (especially if the story’s original, simple and shows the impact on one person’s life); and engage you (by getting you emotionally involved in their cause).

The visual story technique was used by a team of students from Centre for Social Innovation at the Stanford Graduate School of Business to promote Embrace, a sustainable social enterprise that helps save small babies from hypothermia by giving them high-spec, portable sleeping blankets. Or as the visual story puts it: “Created a miracle to keep small babies warm.”

I’d be glad to know if the video of Ananya’s story engages you; and why it did or didn’t?