Category: media

• How to create a powerful press release

  What do you think makes an effective press release so that your story gets picked up by your local press? Over 70% of local press coverage is taken directly form press releases so it’s really important you get it right. It really pays to prepare a powerful press release that makes journalists’ lives easier. GENERAL…

  Sofija Opacic

  March 2, 2017

  media

  media

• How to get a journalist to love you

  Public Affairs Tip: People love you if you make their life easier.   Sure some of you have been here before: twiddling your thumbs trying to think up a good plan to get some journalists on-side. Indulge me, let me give you the bad news first: there’s no quick fix. Patience and perseverance rule. The…

  Sofija Opacic

  September 22, 2014

  media

  communication, media, writing

• 6 tips: how to build your media contacts

  A local charity asked for help around how they could set up long-term, viable relationships with key journalists. The advice was simple: Tip 1: Make their lives easier. Media professionals need up-to-date, concise and accurate facts and statistics. They can’t keep up-to-date on every issue, so they tend to depend on a handful of people/organisations that…

  Sofija Opacic

  December 14, 2012

  communication, lobbying, media

  communicatoin, lobbying

• 4 tips on how to make your press release statistics sing

  Producing press releases is part of the public affairs professional’s job. Here’s four tips on how to make the stats in your press releases sing. 1. Paint a picture with your numbers and statistics. If those 7000 people were holding hands how far would that stretch? How many caravans would they fill? 2. Help people…

  Sofija Opacic

  March 20, 2012

  communication, media

  media, writing