Social policy insight/1: shaping policy with confidence

Sketch by Bella Opacic

Being able to shape policy is one of the key tools of a public affairs expert.

Put simply policy means what you think or believe around a particular issue, where you stand or position yourself. Do you believe that all older people should pay for their social care? Should volunteers be paid?

Here’s 3 tips to help you shape your policies with confidence.


Be clear about what your organisation’s strategic priorities are and what campaign, marketing and fund-raising is planned for the year ahead.

Listen to the people you support. Have a clear idea about the issues that matter to them and action change that benefits them.

Horizon scan. Ask yourself what the key issues in your sector are likely to be? What launches, consultations, white/green papers, announcements, reviews etc are about to happen? What emerging issues are expected in the medium to long-term? Use your networks and political monitoring services to help you.

If you want to know more about how to shape policy with confidence, then why not give us a call on 07966 369579 for a quick chat.

As a public affairs professional I’m used to shaping policy to influence.


Social impact markets: will it ever happen?

What do you think? Is it possible to develop a new market – what some people call a social impact market – where the pro-profit, non-profit, and government sectors work together to make social innovation (social good/positive social change) happen?

Here’s some pointers to frame thinking:

  • Roles: How would roles have to change in each of the sectors?
  • Mindsets: How would each sector have to change its thinking?
  • Dialogue: How could a dialogue for collaborative cross-sector working at the local, single issue level be promoted?
  • Metrics/measures: How could we capture volunteer input/in kind contributions; and continuous improvement?

I’d be glad of any thoughts you may have to start this debate rolling.