Category: public affairs
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10 tips: engaging with schools – making the first move
Quick Public Affairs Tip: If you want to open doors, tailor your approach to your target audience and their needs I’ve always promoted the importance of a rounded secondary school experience. Something that enables people to create the lives they want whether it’s to do with banking or organic food farming. So I was chuffed to…
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People’s stories: passion lives here
One of the key tasks of a public affairs professional is to create content which is then communicated to engage people with what organisations do and what they believe in. We do this by: Commissioning new research Identifying an interesting statistic Developing some key messages Enlisting a “celebrity” or an “expert” and Composing case studies/human…
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In pursuit of virtue: value-based campaigning
“Once upon a time there was a small girl who gazed at the last tree in the world . . . “ It’s a short-story exercise an inspirational primary school teacher set me back in the early 1970s. I remember seeing that beautiful tree in my mind’s eye, how we all needed it, how good it felt…
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Effective e-mails: 6 useful tips
Contacting influential people – whether they’re newspaper editors or MPs – can be a little like walking a tightrope. You know they’re busy people so you don’t want to hassle them unnecessarily; but you really want to engage them with your latest news, ideas, campaign . . . Here’s some strategies that have worked for…
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How to create good social policy: 10 tips
1. Be realistic. We’d all like to have a magic wand but only the fairy queen has one. 2. Be clear about your outcomes. An outcome is not the activity itself (serving lunch to a group of older people who currently live at home) but the impact it has on their lives (it might increase their…
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Some useful public affairs resources #1
Political round-up of the week (wb 04.02.13) Grow Your Charity Online provides free training+tools for smaller charities Jargon buster: select committees 14 campaign tips Helpful advice on planning a charity event Business tips to improve your copy New young philanthropists want to be more involved in the creation of charity projects Older people learn better reading…
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We’ll start campaigning in the morning, Ding, Dong, the bells are gonna chime . . .
Looking forward to running Campaign With Impact Workshop next week on behalf of Get Involved Reading. One of the first challenges we’ll probably face together is to accept that campaigning means different things to different people. This may sound simple but 20 years of colourful, campaign experience has taught me that people tend to believe that it’s one of…
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What’s going on? The autumn statement
Quick answers to someone confused by Autumn statement. What is it? The autumn statement is an update on the government’s plans based on the latest forecasts from the Office of Budget Responsibility. How can I get on top of the main points quickly? BBC news And if I need a bit more detail? Treasury documents and regional…
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