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Creating a strong engagement plan from scratch
Public Affairs Tip: Know your outputs from your outcomes. How would you feel if someone asked you to develop an engagement/public affairs plan? Would you know where to start? Squirm? Lose sleep? It can happen to the best of us. Anyway, this simple three-step guidance is here to help re-assure those who might fret at […]
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How a public affairs person can help you
PUBLIC AFFAIRS TIP: Be clear about where you’re heading. Objectives, strategy then tactics. INDULGE ME. Imagine you’re out and about networking and you come across someone who says she’ a public affairs professional (me). What pops into your mind? Perhaps a faint whiff of lobbying or campaigning or public relations? Yep, true. And […]
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How to get a journalist to love you
Public Affairs Tip: People love you if you make their life easier. Sure some of you have been here before: twiddling your thumbs trying to think up a good plan to get some journalists on-side. Indulge me, let me give you the bad news first: there’s no quick fix. Patience and perseverance rule. The […]
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How to engage well with secondary schools: a free guide
Public Affairs Tip: If you want to engage well with schools step into their shoes. It’s a truth universally acknowledged that local non-profits can find it a bit tough getting schools interested in working with them. It’s a shame because these projects are often full of imagination and young people generally like change. Take me: I […]
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How to write well: 14 tips
Public Affairs Tip: If you want to improve your writing use short sentences; and strong, snappy, unusual words. Have you ever been stuck for words? Or perhaps not been able to get the right words in the right order on the page? Some of us get stuck when it comes to expressing what we want […]
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Getting over the b-word
Public Affairs Tip: Know who you are, what you do and why you do it. This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you […]
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How to earn the trust trophy: 11 ideas
PUBLIC AFFAIRS TIP: Trust is a trophy that’s given to you by other people because you’ve proved to be trustworthy. Would you say you’re an honest person? Trustworthy? I’ve been asking myself these questions following some work I’ve been doing recently on how best to promote more effective engagement between non-profits and secondary schools. Building […]
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10 tips: engaging with schools – making the first move
Quick Public Affairs Tip: If you want to open doors, tailor your approach to your target audience and their needs I’ve always promoted the importance of a rounded secondary school experience. Something that enables people to create the lives they want whether it’s to do with banking or organic food farming. So I was chuffed to […]
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Creative Public Affairs 