Creative Public Affairs

Helps you communicate, campaign, lobby and work with the media more effectively

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  • Creating a strong engagement plan from scratch

    Public Affairs Tip: Know your outputs from your outcomes. How would you feel if someone asked you to develop an engagement/public affairs plan? Would you know where to start? Squirm? Lose sleep? It can happen to the best of us. Anyway, this simple three-step guidance is here to help re-assure those who might fret at […]

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    Sofija Opacic

    January 6, 2015
    public affairs
  • How a public affairs person can help you

      PUBLIC AFFAIRS TIP: Be clear about where you’re heading. Objectives, strategy then tactics.   INDULGE ME. Imagine you’re out and about networking and you come across someone who says she’ a public affairs professional (me). What pops into your mind? Perhaps a faint whiff of lobbying or campaigning or public relations? Yep, true. And […]

    Sofija Opacic

    December 3, 2014
    public affairs
  • How to get a journalist to love you

    Public Affairs Tip: People love you if you make their life easier.   Sure some of you have been here before: twiddling your thumbs trying to think up a good plan to get some journalists on-side. Indulge me, let me give you the bad news first: there’s no quick fix. Patience and perseverance rule. The […]

    Sofija Opacic

    September 22, 2014
    media
    communication, media, writing
  • How to engage well with secondary schools: a free guide

    Public Affairs Tip: If you want to engage well with schools step into their shoes.   It’s a truth universally acknowledged that local non-profits can find it a bit tough getting schools interested in working with them. It’s a shame because these projects are often full of imagination and young people generally like change. Take me: I […]

    Sofija Opacic

    September 4, 2014
    public affairs
    enagement, secondary schools
  • How to write well: 14 tips

    Public Affairs Tip: If you want to improve your writing use short sentences; and strong, snappy, unusual words. Have you ever been stuck for words? Or perhaps not been able to get the right words in the right order on the page? Some of us get stuck when it comes to expressing what we want […]

    Sofija Opacic

    August 28, 2014
    communication
    communication, writing, written communication
  • What was the message again? How to create a sticky message.

    Public Affairs tip: Spend time getting your messaging right so it connects with people’s emotions. Have you ever tried to explain to someone what your organisation does? Only to be met with a bewildered, confused and slightly irritated look when the lucky person’s heard you out? If the answer’s yes, then the first thing to […]

    Sofija Opacic

    August 6, 2014
    communication, lobbying, public affairs
    communiation, messaging, public affairs
  • Getting over the b-word

    Public Affairs Tip: Know who you are, what you do and why you do it. This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you […]

    Sofija Opacic

    July 28, 2014
    campaigning, communication, public affairs
    branding, campaigning, communication, public ffairs
  • Creating social change: the power of optimism

    Public affairs tip: Talk to your values not your feelings. Welcome to the third and final instalment of this series. At the end of this post you’ll find a comprehensive Creative Public Affairs guide that explores how to engage effectively with secondary schools. One of the joys of getting older is that you pick up a […]

    Sofija Opacic

    May 14, 2014
    campaigning, communication, lobbying, public affairs
    campaigning, communication, lobbying, public affairs
  • How to earn the trust trophy: 11 ideas

    PUBLIC AFFAIRS TIP: Trust is a trophy that’s given to you by other people because you’ve proved to be trustworthy.  Would you say you’re an honest person? Trustworthy? I’ve been asking myself these questions following some work I’ve been doing recently on how best to promote more effective engagement between non-profits and secondary schools. Building […]

    Sofija Opacic

    April 3, 2014
    communication, public affairs
    schools
  • 10 tips: engaging with schools – making the first move

    Quick Public Affairs Tip: If you want to open doors, tailor your approach to your target audience and their needs I’ve always promoted the importance of a rounded secondary school experience. Something that enables people to create the lives they want whether it’s to do with banking or organic food farming. So I was chuffed to […]

    Sofija Opacic

    March 3, 2014
    communication, public affairs
    communication, secondary schools, voluntary sector
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