Creative Public Affairs

Helps you communicate, campaign, lobby and work with the media more effectively

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  • Blue heaven: 8 effective communication tips

    “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw  This quote speaks to me at the moment. Over the last month people who need communication help have been coming forward to get a bit of advice and support. Here’s 8 business4good tweets from last week all aimed at promoting […]

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    Sofija Opacic

    February 20, 2013
    communication
    campaigning, communication, public affairs
  • Some useful public affairs resources #1

    Political round-up of the week (wb 04.02.13) Grow Your Charity Online provides free training+tools for smaller charities Jargon buster: select committees  14 campaign tips Helpful advice on planning a charity event  Business tips to improve your copy  New young philanthropists want to be more involved in the creation of charity  projects  Older people learn better reading […]

    Sofija Opacic

    February 10, 2013
    public affairs
    campaigning, communication
  • 14 campaigning tips: to help you out

    Proud to share 14 group learning outcomes from a recent successful Creative Public Affairs workshop Create Impact: Campaign Training aimed at community groups and smaller charities in Reading. Make campaigning a key discussion in your organisation. Understand the impact you want to have as a starting point. Keep focused on that objective Have a good, strong, clear, memorable strap-line […]

    Sofija Opacic

    February 5, 2013
    campaigning
    campaigning, communication, public affairs
  • We’ll start campaigning in the morning, Ding, Dong, the bells are gonna chime . . .

    Looking forward to running Campaign With Impact Workshop next week on behalf of Get Involved Reading.  One of the first challenges we’ll probably face together is to accept that campaigning means different things to different people. This may sound simple but 20 years of colourful, campaign experience has taught me that people tend to believe that it’s one of […]

    Sofija Opacic

    January 3, 2013
    campaigning, public affairs
    campaigning, influencing, public affairs
  • 6 tips: how to build your media contacts

    A local charity asked for help around how they could set up long-term, viable relationships with key journalists. The advice was simple: Tip 1: Make their lives easier. Media professionals need up-to-date, concise and accurate facts and statistics. They can’t keep up-to-date on every issue, so they tend to depend on a handful of people/organisations that […]

    Sofija Opacic

    December 14, 2012
    communication, lobbying, media
    communicatoin, lobbying
  • What’s going on? The autumn statement

    Quick answers to someone confused by Autumn statement. What is it? The autumn statement is an update on the government’s plans based on the latest forecasts from the Office of Budget Responsibility. How can I get on top of the main points quickly? BBC news And if I need a bit more detail? Treasury documents and regional […]

    Sofija Opacic

    December 5, 2012
    policy, public affairs
    policy, public affairs
  • Stakeholder mapping: it sounds scary but it ain’t necessarily so

    Someone recently came for advice on how to design an effective communication plan to manage a new project. A good place to start is to draw up a stakeholder map. This is a map of people, groups and organisations who might be interested in your project. For instance, a list of stakeholders for a medium-sized charity might have […]

    Sofija Opacic

    October 17, 2012
    communication, lobbying, public affairs
    communication, lobbying, public affairs
  • Oh let me in: social media and policy development

    Lively discussion at recent Hansard Society event (11.09.12) around whether social media could be effectively used to develop public policy. General feel was yes – but be careful. A distinguished panel shared some of their thoughts: One fit doesn’t fit all: think about both the audience you want to reach and the output you want […]

    Sofija Opacic

    September 18, 2012
    policy, public affairs
    public policy, social media
  • Can you see me?

    Be honest. Hand on heart. Would you feel confident getting in contact with a government minister about a local issue? If the answer’s no, and you’d like a bite-size bit of advice, here’s six steps to help you build your confidence. Step 1: Believe it’s possible. Having a can-do mind-set goes a long way. Step […]

    Sofija Opacic

    July 12, 2012
    public affairs
    lobbying, policy, public affairs
  • 4 tips on how to make your press release statistics sing

    Producing press releases is part of the public affairs professional’s job. Here’s four tips on how to make the stats in your press releases sing. 1. Paint a picture with your numbers and statistics. If those 7000 people were holding hands how far would that stretch? How many caravans would they fill? 2. Help people […]

    Sofija Opacic

    March 20, 2012
    communication, media
    media, writing
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