Creative Public Affairs

Helps you communicate, campaign, lobby and work with the media more effectively

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  • Parliament essentials/1: Free guides on how parliament works

    Getting to grips with how parliament works can be a bit bewildering even to the most hardened UK public affairs professional. But there’s free help at hand with the House of Commons Information Office guides. These cover: • what parliament does • how it makes laws • how it debates its business and much more.…

    Sofija Opacic

    January 20, 2012
    public affairs
    public affairs
  • Social Policy Insight/3: Making a good first impression

    Communicating policy ideas simply to people is part of a public affair professional’s everyday business. Let’s imagine – for instance – that you’ve got a meeting with your local MP next week; and you want to “sell” them one of your ideas. What kinds of questions would you be asking yourself to help you prepare?…

    Sofija Opacic

    October 20, 2011
    policy
    policy
  • Social Policy Insight/2: Stress-free policy development

    Given their political and parliamentary know-how, public affairs professionals are often called on to help organisations select policy priorities. Here’s three tips to help you take the stress out of prioritising policy. • Choose your top policy priority first, then move onto two and three. Once you have one agreed, the others tend to follow…

    Sofija Opacic

    October 13, 2011
    policy
    policy
  • Social policy insight/1: shaping policy with confidence

    Being able to shape policy is one of the key tools of a public affairs expert. Put simply policy means what you think or believe around a particular issue, where you stand or position yourself. Do you believe that all older people should pay for their social care? Should volunteers be paid? Here’s 3 tips…

    Sofija Opacic

    October 6, 2011
    policy
    policy
  • The modern slavery story: the spirit of brotherhood?

    Media stories – like Leighton Buzzard and “modern slavery”  – can sometimes throw up hidden, cruel facts about our society; and start people talking. Talk is good. It’s a start. Media stories can also throw up startling  statistics. Evidence is good.  Here’s two statistics that help build a case for a committed, co-ordinated multi-agency approach to stop modern slavery in the…

    Sofija Opacic

    September 13, 2011
    communication
    communication
  • TOSCA: 5 simple lobbying tips

    Some simple steps to help you plan your next lobbying campaign. T: Target the MPs who have shown an interest or have a responsibility over the issue you’re interested in promoting. O: Be clear about what you are trying to achieve – what are your objectives? Have a clear outcome in mind. S: Identify your…

    Sofija Opacic

    August 7, 2011
    lobbying
    lobbying
  • MP magic: 3 reasons why your MP letter might not be working for you

    Have you ever contacted your local MP and wondered why you never got a formal reply? It might be worth checking that you didn’t accidentally make one of the three simple mistakes listed below. They’re very easy to make – especially if you’re in a rush or a rage; and the world of public affairs…

    Sofija Opacic

    July 21, 2011
    lobbying
    lobbying
  • But is it art? Reaching out to real people

    Excellent article by Ekow Eshun on the Chinese artist and activist Ai Weiwei on how to use simple participatory art movement campaign tactics to reach out and connect with “real” people affected by “real” social issues. Have a provocative key message. In Ai Weiwei’s Sichuan campaign the allegation was that 1000s of children had died…

    Sofija Opacic

    June 21, 2011
    campaigning
    campaigning
  • Blog basics: how to write a blog

    When you first start writing blogs it can be difficult to know where to begin. Here’s a few questions to ask yourself to get yourself started. Who’s your audience? Be as specific as possible. What issues have they got? How can you help them? What are you going to put in the blog? Tips around…

    Sofija Opacic

    June 6, 2011
    communication
    communication
  • “It’s not just about money”

    Charities can get a lot out of going to local, face-to-face (F2F) business networking events; and yet – it seems to me – that very few do so on a regular basis. Let’s look at the benefits: Raising awareness of what your charity does. Building a stronger profile in your local community. Promoting your brand…

    Sofija Opacic

    May 18, 2011
    lobbying
    lobbying
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