Some claim that you can raise your organisation’s profile by building a visual story with some emotional punch to it.
They say that visual stories work because they grab your attention (especially if the story’s original, simple and shows the impact on one person’s life); and engage you (by getting you emotionally involved in their cause).
The visual story technique was used by a team of students from Centre for Social Innovation at the Stanford Graduate School of Business to promote Embrace, a sustainable social enterprise that helps save small babies from hypothermia by giving them high-spec, portable sleeping blankets. Or as the visual story puts it: “Created a miracle to keep small babies warm.”
I’d be glad to know if the video of Ananya’s story engages you; and why it did or didn’t?