Producing press releases is part of the public affairs professional’s job. Here’s four tips on how to make the stats in your press releases sing.
1. Paint a picture with your numbers and statistics. If those 7000 people were holding hands how far would that stretch? How many caravans would they fill?
2. Help people put the figure in some kind of perspective. So you’re spending that amount of money, but what’s so and so spending on what – compare and contrast.
3. Try human angles with a twist. You have a new CEO who’s done this, this and this and has a talent for . . . singing David Bowie . . .
4. Put your key statistics at the end of the press release in an easily accessible, readable form.
Please do share. I’d be glad to hear any of your ideas on this. Why not follow me on twitter @businesses4good. Always here if you need a bit of help on 07966 369579.
Painting by Bella Opacic
Getting to grips with how parliament works can be a bit bewildering even to the most hardened UK public affairs professional. But there’s free help at hand with the House of Commons Information Office guides. These cover:
• what parliament does
• how it makes laws
• how it debates its business and much more.
Knowing how parliament works puts you in a better position to engage and influence and make change happen.
Quick tip: If you have a parliamentary query you can get free advice from the House of Commons Information Office on 020 7219 4272.
If you’d like some help on a specific public affairs issue – whether it’s policy, campaigning or lobbying – then why not contact me on 07966 369579. Please do leave a comment if you found this public affairs blog of interest.
Communicating policy ideas simply to people is part of a public affair professional’s everyday business. Let’s imagine – for instance – that you’ve got a meeting with your local MP next week; and you want to “sell” them one of your ideas.
What kinds of questions would you be asking yourself to help you prepare? Here’s three that have always helped me:
- What practical, innovative project have you got to showcase?
- How do you know it works – impacting positively on people and the public purse?
- What attention-grabbing stories have you got to illustrate your case?
Finally, a public affairs secret: MPs are always keen to hear about new, money-saving ideas that independent research shows works.
Keen to know whether this is helpful to you, so please do leave a comment; or you can follow me on twitter @businesses4good.
The birthday cake: sketch by Bella Opacic
Given their political and parliamentary know-how, public affairs professionals are often called on to help organisations select policy priorities. Here’s three tips to help you take the stress out of prioritising policy.
• Choose your top policy priority first, then move onto two and three. Once you have one agreed, the others tend to follow more easily. Be careful, a simple mistake you can make here is to be secretive about the selection process.
• Be clear about why you chose those policies. Why are they important? Why’s it an issue now? What financial impact could the proposed government policy change – for instance – have on your current services, your members, the people you support.
• Communicate those messages back to everyone who helped you choose them, and thank them. It’s your chance to connect up and keep people engaged in the policy conversation. It’s always helpful to add a call to action, even if it’s as simple as getting them to express an interest in getting more involved; or asking them to send stories (some people call them case studies) that focus on a policy priority.
Why not e-mail a policy question through to firstname.lastname@example.org or add a comment.
Sketch by Bella Opacic
Being able to shape policy is one of the key tools of a public affairs expert.
Put simply policy means what you think or believe around a particular issue, where you stand or position yourself. Do you believe that all older people should pay for their social care? Should volunteers be paid?
Here’s 3 tips to help you shape your policies with confidence.
Be clear about what your organisation’s strategic priorities are and what campaign, marketing and fund-raising is planned for the year ahead.
Listen to the people you support. Have a clear idea about the issues that matter to them and action change that benefits them.
Horizon scan. Ask yourself what the key issues in your sector are likely to be? What launches, consultations, white/green papers, announcements, reviews etc are about to happen? What emerging issues are expected in the medium to long-term? Use your networks and political monitoring services to help you.
If you want to know more about how to shape policy with confidence, then why not give us a call on 07966 369579 for a quick chat.
As a public affairs professional I’m used to shaping policy to influence.
Photograph by Bella Opacic
Media stories – like Leighton Buzzard and “modern slavery” – can sometimes throw up hidden, cruel facts about our society; and start people talking. Talk is good. It’s a start. Media stories can also throw up startling statistics. Evidence is good. Here’s two statistics that help build a case for a committed, co-ordinated multi-agency approach to stop modern slavery in the UK.
• 5,000 people are in some form of forced labour in the UK (guess-timate from Anti-Slavery International)
• 1,481 reports were received by the UK Human Trafficking Centre of suspected trafficking in the two years up to end of March 2011.
The statistics sit uncomfortably with Article 1 of the Universal Declaration of Human Right: “All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.”
If you want to know more about modern slavery, then this is a useful place to start: a Q and A by BBC Home Affairs correspondent Dominic Casciani.
Please do add a comment. I’d love to hear from you. What do you think?
Some simple steps to help you plan your next lobbying campaign.
T: Target the MPs who have shown an interest or have a responsibility over the issue you’re interested in promoting.
O: Be clear about what you are trying to achieve – what are your objectives? Have a clear outcome in mind.
S: Identify your strategy and the key milestones.
C: Ask yourself how this will play to the MP’s constituents or responsibilities.
A: Be clear about your ask.
What’s your opinion? Which tip grabs your attention most? Please do leave a comment.
“Lobbying is the practice of individuals and organisations trying to influence the opinions of MPs and Lords. Methods of lobbying vary and can range from sending letters, making presentations, providing briefing material to Members and organised rallies”. (click here for more information).
A little light relief from TOSCA before you get started.