Tag: campaigning
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Getting over the b-word
Public Affairs Tip: Know who you are, what you do and why you do it. This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you…
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People’s stories: passion lives here
One of the key tasks of a public affairs professional is to create content which is then communicated to engage people with what organisations do and what they believe in. We do this by: Commissioning new research Identifying an interesting statistic Developing some key messages Enlisting a “celebrity” or an “expert” and Composing case studies/human…
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In pursuit of virtue: value-based campaigning
“Once upon a time there was a small girl who gazed at the last tree in the world . . . “ It’s a short-story exercise an inspirational primary school teacher set me back in the early 1970s. I remember seeing that beautiful tree in my mind’s eye, how we all needed it, how good it felt…
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Blue heaven: 8 effective communication tips
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw This quote speaks to me at the moment. Over the last month people who need communication help have been coming forward to get a bit of advice and support. Here’s 8 business4good tweets from last week all aimed at promoting…
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Some useful public affairs resources #1
Political round-up of the week (wb 04.02.13) Grow Your Charity Online provides free training+tools for smaller charities Jargon buster: select committees 14 campaign tips Helpful advice on planning a charity event Business tips to improve your copy New young philanthropists want to be more involved in the creation of charity projects Older people learn better reading…
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14 campaigning tips: to help you out
Proud to share 14 group learning outcomes from a recent successful Creative Public Affairs workshop Create Impact: Campaign Training aimed at community groups and smaller charities in Reading. Make campaigning a key discussion in your organisation. Understand the impact you want to have as a starting point. Keep focused on that objective Have a good, strong, clear, memorable strap-line…
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We’ll start campaigning in the morning, Ding, Dong, the bells are gonna chime . . .
Looking forward to running Campaign With Impact Workshop next week on behalf of Get Involved Reading. One of the first challenges we’ll probably face together is to accept that campaigning means different things to different people. This may sound simple but 20 years of colourful, campaign experience has taught me that people tend to believe that it’s one of…
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But is it art? Reaching out to real people
Excellent article by Ekow Eshun on the Chinese artist and activist Ai Weiwei on how to use simple participatory art movement campaign tactics to reach out and connect with “real” people affected by “real” social issues. Have a provocative key message. In Ai Weiwei’s Sichuan campaign the allegation was that 1000s of children had died…
Creative Public Affairs 