Public Affairs Tip: Know who you are, what you do and why you do it.
This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you do and why you do it. What have you got to lose? Why not take the first step?
It’s what people say, think and feel about you. It’s the impression you make. Think Red Cross and Microsoft what comes to mind?
What’s does brand focus on?
Three main bits:
- Your mission, vision and values.
- Your visual identity (symbols, colours and design).
- Your tone of voice (how you use words to express your organisation’s personality. Think BNP and Green).
How do you create a strong brand?
A start might be to:
- Know who you are, what you do and why you do it. This should come through everything you do whether you’re updating your twitter account or presenting a formal fundraising pitch.
- Be clear about your position and what sets you apart from others.
- Bring your brand alive through words, images and colour.
- Take people on the journey with you by sharing your vision and a common sense of purpose.
- Make sure everyone’s on the same page including people who fund-raise, market, recruit volunteers, campaign and develop policy.
- Be experimental, entertaining and engaging. We like brands that fit in to what’s important to us and what we’re interested in.
If you’ve found this useful, then why take a peek at this.
Please do keep in touch.
Public affairs tip: Talk to your values not your feelings.
Welcome to the third and final instalment of this series. At the end of this post you’ll find a comprehensive Creative Public Affairs guide that explores how to engage effectively with secondary schools.
One of the joys of getting older is that you pick up a few useful insights.One of the biggies is learning that staying optimist and inspired helps keep you motivated .
Here’s some tip on how to promote a positive mind-set. Why not try out a few and tell me how you get on. I’d love to know.
- Feed your personal energy. Stay inspired.
- Repeat after me: Change is possible.
- Talk to your values rather than your feelings. It helps you and others to engage with what really matters.
- Always keep your destination in mind.
- Keep reminding yourself that people can do great things together especially if you make the messages personal. Focus on people’s everyday concerns and interests.
- Consistently talk about what you do and why you’re doing it. Again concentrate on positive messages that concentrate on action, impact, effectiveness, outcomes and benefits. Clock what people are paying attention to. There’s your hook!
- Share your successes eg announce when you’ve arrived at one of your milestones.
- Choose how you want to be seen. How are you communicating your project’s identity? Are you going to invite opinion/feedback on how things are going? Will you be promoting your work internally in newsletters, bulletins and social media?
- Seek local news coverage when success happens.
- Help other people understand how they can get involved in the work you’re doing and how they can make a difference in their local communities.
- Finally, never give up hope.
After all: “What matters most is that we learn from living.” (Doris Lessing)
I hope you enjoy the Guide: May 2014 VOLUNTARY SECTOR GUIDE How to effectively engage with secondary schools.
Good luck! I’m always happy to promote good stories.
If you need any help on communication, lobbying, campaigning and working with the media, please get in touch.
Use stories:they’re a great way of connecting with people emotionally. Stories can be used many ways to help you promote your cause, for instance to:
- Fund-raise effectively: Making things personal for potential donors adds the emotional wow factor by showing how you’ve helped someone or how you want to help someone.
- Promote policy positions: Using case studies in consultation responses captures people’s attention.
- Catch media attention: Journalists are in the business of storytelling. So why not give them some fresh success stories.
- Get an MP involved: With a face, a name and a story you can help politicians see how they can help someone in their constituency.
- Engage with your local community: Stories are a great way of ensuring that people know what you’re up to.
- Keep supporters happy: Success stories are a great way of keeping supporters happy.
- Build alliances: Personal stories can help build stronger alliances by showcasing your expertise and promoting your strengths.
- Increase volunteering: Promoting success profiles of current volunteers helps people get a grip on the benefits to them – as well as others – of volunteering.
One of my passions is re-cycling. Recently re-cycled an old Singer sewing machine with treddle; and a pair of 1980s glasses (you know the big, black rimmed ones) through Tools for Self Reliance and Vision Aid Overseas.
These two stories definitely helped me make my decision to donate to them:
Janet (trained to repair sewing machines)
Phillipe (a tailor and father to six)
If you want to get more communication, campaigning and lobbying tips why not follow me on twitter @businesses4good.
“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw
This quote speaks to me at the moment. Over the last month people who need communication help have been coming forward to get a bit of advice and support. Here’s 8 business4good tweets from last week all aimed at promoting effective communication:
If you’re interested in becoming a more effective communicator or perhaps you think your organisation could do with a quick communication audit why not give me a ring on 07966 369579. Always interested in good communication tips. Why not add one.
Please do follow me on twitter @businesses4good.