Tag: communication
-
How to get a journalist to love you
Public Affairs Tip: People love you if you make their life easier. Sure some of you have been here before: twiddling your thumbs trying to think up a good plan to get some journalists on-side. Indulge me, let me give you the bad news first: there’s no quick fix. Patience and perseverance rule. The…
-
How to write well: 14 tips
Public Affairs Tip: If you want to improve your writing use short sentences; and strong, snappy, unusual words. Have you ever been stuck for words? Or perhaps not been able to get the right words in the right order on the page? Some of us get stuck when it comes to expressing what we want…
-
Getting over the b-word
Public Affairs Tip: Know who you are, what you do and why you do it. This post is a gift to all those people who get a little tetchy when the b-word’s mentioned. BRAND. Why not give it a go when you have a mo, it might help you express who you are, what you…
-
10 tips: engaging with schools – making the first move
Quick Public Affairs Tip: If you want to open doors, tailor your approach to your target audience and their needs I’ve always promoted the importance of a rounded secondary school experience. Something that enables people to create the lives they want whether it’s to do with banking or organic food farming. So I was chuffed to…
-
10 questions to ask before setting up a small business
A friend recently asked me for some advice on setting up a small business from scratch. Let’s call her April. She had a few ideas; and simply needed someone to help her frame her thoughts. In a bid to make her life – and yours – a little easier I cobbled together 10 questions to…
-
Helping people say what they want to say: listening to articulate
Someone’s trying to tell you something and it’s as fuzzy as a bear. Here’s four simple steps to help people find their own clarity. One: Focus on them. Ask some good, well-pitched questions that get to the heart of their issues, needs and wants. One that’s always worked well for me with potential clients is:…
-
In pursuit of virtue: value-based campaigning
“Once upon a time there was a small girl who gazed at the last tree in the world . . . “ It’s a short-story exercise an inspirational primary school teacher set me back in the early 1970s. I remember seeing that beautiful tree in my mind’s eye, how we all needed it, how good it felt…
Creative Public Affairs 