Tag: lobbying
-
Creating social change: the power of optimism
Public affairs tip: Talk to your values not your feelings. Welcome to the third and final instalment of this series. At the end of this post you’ll find a comprehensive Creative Public Affairs guide that explores how to engage effectively with secondary schools. One of the joys of getting older is that you pick up a…
Sofija Opacic
-
How to create powerful key messages
Key messages capture the essence of something that you want to communicate. They’re bits of information that people/organisations want their target audiences to know. They articulate what you do, what you believe in and how your work benefits people’s lives, the planet. . . Here’s a couple of key messages to chew on: “The melting Arctic is…
Sofija Opacic
-
8 ways to promote your cause using people’s stories
Use stories:they’re a great way of connecting with people emotionally. Stories can be used many ways to help you promote your cause, for instance to: Fund-raise effectively: Making things personal for potential donors adds the emotional wow factor by showing how you’ve helped someone or how you want to help someone. Promote policy positions: Using case studies…
Sofija Opacic
-
6 tips: how to build your media contacts
A local charity asked for help around how they could set up long-term, viable relationships with key journalists. The advice was simple: Tip 1: Make their lives easier. Media professionals need up-to-date, concise and accurate facts and statistics. They can’t keep up-to-date on every issue, so they tend to depend on a handful of people/organisations that…
-
Stakeholder mapping: it sounds scary but it ain’t necessarily so
Someone recently came for advice on how to design an effective communication plan to manage a new project. A good place to start is to draw up a stakeholder map. This is a map of people, groups and organisations who might be interested in your project. For instance, a list of stakeholders for a medium-sized charity might have…
-
Can you see me?
Be honest. Hand on heart. Would you feel confident getting in contact with a government minister about a local issue? If the answer’s no, and you’d like a bite-size bit of advice, here’s six steps to help you build your confidence. Step 1: Believe it’s possible. Having a can-do mind-set goes a long way. Step…
-
TOSCA: 5 simple lobbying tips
Some simple steps to help you plan your next lobbying campaign. T: Target the MPs who have shown an interest or have a responsibility over the issue you’re interested in promoting. O: Be clear about what you are trying to achieve – what are your objectives? Have a clear outcome in mind. S: Identify your…
-
MP magic: 3 reasons why your MP letter might not be working for you
Have you ever contacted your local MP and wondered why you never got a formal reply? It might be worth checking that you didn’t accidentally make one of the three simple mistakes listed below. They’re very easy to make – especially if you’re in a rush or a rage; and the world of public affairs…
-
“It’s not just about money”
Charities can get a lot out of going to local, face-to-face (F2F) business networking events; and yet – it seems to me – that very few do so on a regular basis. Let’s look at the benefits: Raising awareness of what your charity does. Building a stronger profile in your local community. Promoting your brand…
-
What’s in an elevator pitch?
Professional blog People sometimes ask me what an elevator pitch is. My understanding is that it’s a way of letting people know what you can do for them in about 30 seconds – the time you’d have if you were sharing an elevator/lift with them. My experience in public affairs is that you’re lucky if…
Creative Public Affairs 