Tag: policy

• How to create powerful key messages

  Key messages capture the essence of something that you want to communicate. They’re bits of information that people/organisations want their target audiences to know. They articulate what you do, what you believe in and how your work benefits people’s lives, the planet. . . Here’s a couple of key messages to chew on: “The melting Arctic is…

  Sofija Opacic

  November 21, 2013

  campaigning, communication, lobbying, policy, public affairs

  communication, lobbying, networking, policy, public affairs, writing

• 8 ways to promote your cause using people’s stories

  Use stories:they’re a great way of connecting with people emotionally. Stories can be used many ways to help you promote your cause, for instance to: Fund-raise effectively: Making things personal for potential donors adds the emotional wow factor by showing how you’ve helped someone or how you want to help someone. Promote policy positions: Using case studies…

  Sofija Opacic

  August 14, 2013

  campaigning, communication, lobbying, public affairs

  campaigning, communication, lobbying, media relations, policy

• How to create good social policy: 10 tips

  1.  Be realistic. We’d all like to have a magic wand but only the fairy queen has one. 2.  Be clear about your outcomes. An outcome is not the activity itself (serving lunch to a group of older people who currently live at home) but the impact it has on their lives (it might increase their…

  Sofija Opacic

  April 15, 2013

  policy, public affairs

  policy, public affairs

• What’s going on? The autumn statement

  Quick answers to someone confused by Autumn statement. What is it? The autumn statement is an update on the government’s plans based on the latest forecasts from the Office of Budget Responsibility. How can I get on top of the main points quickly? BBC news And if I need a bit more detail? Treasury documents and regional…

  Sofija Opacic

  December 5, 2012

  policy, public affairs

  policy, public affairs

• Can you see me?

  Be honest. Hand on heart. Would you feel confident getting in contact with a government minister about a local issue? If the answer’s no, and you’d like a bite-size bit of advice, here’s six steps to help you build your confidence. Step 1: Believe it’s possible. Having a can-do mind-set goes a long way. Step…

  Sofija Opacic

  July 12, 2012

  public affairs

  lobbying, policy, public affairs

• Social Policy Insight/3: Making a good first impression

  Communicating policy ideas simply to people is part of a public affair professional’s everyday business. Let’s imagine – for instance – that you’ve got a meeting with your local MP next week; and you want to “sell” them one of your ideas. What kinds of questions would you be asking yourself to help you prepare?…

  Sofija Opacic

  October 20, 2011

  policy

  policy

• Social Policy Insight/2: Stress-free policy development

  Given their political and parliamentary know-how, public affairs professionals are often called on to help organisations select policy priorities. Here’s three tips to help you take the stress out of prioritising policy. • Choose your top policy priority first, then move onto two and three. Once you have one agreed, the others tend to follow…

  Sofija Opacic

  October 13, 2011

  policy

  policy

• Social policy insight/1: shaping policy with confidence

  Being able to shape policy is one of the key tools of a public affairs expert. Put simply policy means what you think or believe around a particular issue, where you stand or position yourself. Do you believe that all older people should pay for their social care? Should volunteers be paid? Here’s 3 tips…

  Sofija Opacic

  October 6, 2011

  policy

  policy