Tag: public affairs
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How to make joined-up working work well: a nifty idea
One thing I love about being a public affairs professional is talking to loads of different people and picking up inspiring success stories; then sharing them. Looking back on 2013, The Homework Club – set up by Reading Refugee Support Group (RRSG) and The Abbey School struck me as a nifty idea THAT WORKS. It…
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People’s stories: passion lives here
One of the key tasks of a public affairs professional is to create content which is then communicated to engage people with what organisations do and what they believe in. We do this by: Commissioning new research Identifying an interesting statistic Developing some key messages Enlisting a “celebrity” or an “expert” and Composing case studies/human…
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Effective e-mails: 6 useful tips
Contacting influential people – whether they’re newspaper editors or MPs – can be a little like walking a tightrope. You know they’re busy people so you don’t want to hassle them unnecessarily; but you really want to engage them with your latest news, ideas, campaign . . . Here’s some strategies that have worked for…
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How to create good social policy: 10 tips
1. Be realistic. We’d all like to have a magic wand but only the fairy queen has one. 2. Be clear about your outcomes. An outcome is not the activity itself (serving lunch to a group of older people who currently live at home) but the impact it has on their lives (it might increase their…
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Blue heaven: 8 effective communication tips
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw This quote speaks to me at the moment. Over the last month people who need communication help have been coming forward to get a bit of advice and support. Here’s 8 business4good tweets from last week all aimed at promoting…
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14 campaigning tips: to help you out
Proud to share 14 group learning outcomes from a recent successful Creative Public Affairs workshop Create Impact: Campaign Training aimed at community groups and smaller charities in Reading. Make campaigning a key discussion in your organisation. Understand the impact you want to have as a starting point. Keep focused on that objective Have a good, strong, clear, memorable strap-line…
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We’ll start campaigning in the morning, Ding, Dong, the bells are gonna chime . . .
Looking forward to running Campaign With Impact Workshop next week on behalf of Get Involved Reading. One of the first challenges we’ll probably face together is to accept that campaigning means different things to different people. This may sound simple but 20 years of colourful, campaign experience has taught me that people tend to believe that it’s one of…
Creative Public Affairs 